Americans and Climate: Words to Use, Words to Lose
Most people now agree that climate change is real and that humans are causing it. But that’s where the consensus stops. Political pollster and strategist Frank Luntz, known for pioneering political focus groups, believes there is a better way to reach more people, more effectively in order to mobilize real action on climate change. In this highly interactive talk, he’ll share the best verbal and visual messaging that he believes will break through the logjam of toxic political discourse, and generate the most meaningful, measurable movement among American voters.